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How to Create and Schedule a LinkedIn Post

You can create, schedule, and post to LinkedIn directly through CoSchedule. Make sure you have a LinkedIn account connected to CoSchedule.

How to Create a New LinkedIn Post

1. Open your Calendar. 2. Click the orange Create button in the upper right corner. 3. Click Social. 4. Select Social Message. 5. Choose the account you’d like to post from using the drop-down menu. 6. Enter your desired text. As you type, you can see a character count for your message in the lower right. You can also add hashtags, mentions, and emojis directly in this box. 7. Add your desired content and media (see the sections below). 8. Once your LinkedIn post is ready to be published, select the date and time you want it to appear or select Best Time. 9. Click Save.

How to Add an Image or GIF to a LinkedIn Post

1. Click the camera icon. 2. Choose to either upload a file from your computer, select from previously uploaded images, or choose media from your Assets folder. 3. Choose your desired photo or GIF. 4. Click Save. LinkedIn Image Requirements
  • CoSchedule supports up to 20 images per LinkedIn post.
  • LinkedIn images look best when they are 1200px x 627px with an aspect ratio of 1.91:1.
  • Upload a GIF to a message as an image, with only one social profile selected. When published it will be displayed as a web link.

How to Add a Video to a LinkedIn Post

  1. Click the video camera icon.
  2. Choose to either upload a file from your computer, select from previously uploaded images, or choose media from your Assets folder.
  3. Choose your desired video.
  4. The video will process - you can save the message while this is happening.
  5. Click Save.
LinkedIn Video Requirements
  • Maximum 30 minutes or 200MB per video.
  • For the most updated video specifications, visit this article.

How to Add a Document to a LinkedIn Post

  1. Once you've selected a LinkedIn social profile, you'll see the option to upload a document. Click this option and upload the document you'd like attached to your post.
  2. Next, enter a title for your document in the title field. This field is required.
Supported File Types
  • PDF
  • PPT
  • PPTX
  • DOC
  • DOCX
Limitations
  • 5 MB file size
  • 300 pages
  • 58 character limit in Title field
  • Video and images are not supported with Document posts. If you've attached a video or images to your post they will be ignored when published.
  • The social preview will show a preview of PDF attachments, but all other file types will display an icon only.
Known Issue If a document is flagged as spam on LinkedIn, it may appear as published on the calendar, but LinkedIn will show This post cannot be displayed. In this scenario, you must address the issue with LinkedIn support as CoSchedule has no control over this discrepancy.

Additional Message Options

  • Add a target audience if you have that integration. Learn how here.
  • Add a first comment. Learn more here.

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