When you think of an AI, ChatGPT is probably the first tool that comes to mind. However, ChatGPT isn’t the only fish in the sea; there are hundreds of different AI solutions to consider.
In this guide, we’ll share our top 10 favorite ChatGPT alternatives that marketers should consider test-driving in 2024.
What Is ChatGPT?
ChatGPT is an artificial intelligence (AI) language model developed by OpenAI and released in November 2022.
This tool generates human-like conversations for content creation, computer coding, tasks, and much more.
Why Look For A ChatGPT Alternative?
While ChatGPT is one of the most powerful AI tools on the internet, it still struggles to meet the specific needs of marketers.
Marketers require more robust solutions and very refined prompts to help execute specific tasks like SEO, brand compliance, and more. There are more powerful AI-powered tools on the market that are tailored to help marketers scale content output and accomplish their goals.
The Best ChatGPT Alternatives Quick Recap
We’ve researched the top AI-powered tools for marketers and compiled the best ChatGPT alternatives for marketers in 2024.
We’ve included the good, the bad, and the in between, so you can make an informed decision to find the right tool for you.
Keep in mind that AI is evolving rapidly, so the information provided is subject to change.
The Top 10 Best ChatGPT Alternatives To Use In 2024
As great as it is, ChatGPT doesn’t always meet the unique needs of every marketer.
Here are the top 10 ChatGPT alternatives that offer specialized features for different marketing demands:
1. Hire Mia by CoSchedule: Best ChatGPT Alternative For On-Brand Content
Hire Mia is an AI writing assistant designed specifically for businesses and marketers wanting their brand voice to stay consistent without being flagged for AI writing. This AI writing assistant learns your company’s brand voice, services, products, and other important information to strategically draft content that sounds like you wrote it. You can also create content based on the tone of your previous projects with the document and chat experience.
Who Is It For?
Hire Mia is ideal for bloggers, copywriters, content creators, researchers, social media managers, and SEO specialists.
Hire Mia Features:
- AI Humanizer
- SEO Enhancer
- Brand Profiles
- Style Guide
- Language Selector
- Compliance Checker
- Full web access
- Custom brand profiles
- 1,100+ customizable prompt templates
Pros:
- Wide range of customizable prompt templates (over 1,100+ total) for any kind of marketing project such as SEO, blog writing, content creation, social media marketing, and product marketing.
- Tailor the tone of your content to be informative, descriptive, friendly, persuasive, or conversational.
- Ensures that the content meets company guidelines, compliance regulations, style guides, & more.
- Multiple brand voice training modules to help users quickly create on-brand content.
- Full access to the web to effectively read information from any given link.
Cons:
- The free plan includes a limited number of AI credits per month. You need to upgrade to any paid plan to unlock unlimited usage.
- Access to brand voice training modules varies by tier, so users need to explore and choose the plan that best fits their needs and/or budget.
Pricing: Free; plans start at $16/month.
2. Google Gemini: Best ChatGPT Alternative For Real-Time Information From Google
Google Gemini is an AI assistant that pulls information directly from Google, ensuring data is accurate and up-to-date. It integrates with Google Docs, Sheets, Gmail, and other workplace apps to centralize your work and improve it on the spot.
Who Is It For?
Google Gemini is ideal for researchers, salespeople, data scientists, and software developers.
Google Gemini Features:
- Multimodal Capabilities
- Integration With Google Services
- Advanced Targeting
- Flexible Ad Formats
- Team Collaboration Tools
- Ad Customization
- Personalization Options
- Advanced Coding
- Image Generation
Pros:
- Gemini not only analyzes text but also images, audio, and video, which is something ChatGPT can’t do yet.
- Location access features to retrieve information from local areas and respond based on your location.
- Integrates with Google workplace apps such as Gmail, Docs, and Sheets.
- 1 million token limit (units of text such as words or parts of words) compared to ChatGPT’s 32,000 token limit.
Cons:
- When asking for previously given information, Gemini often returns generic messages or errors saying “I’m just a language model message”.
- Responses can sometimes be irrelevant, offensive, or flat-out wrong.
Pricing: Free; Gemini Advanced is 19.99/month.
3. Microsoft Copilot: Best ChatGPT Alternative For Windows Users
If you are already familiar with Microsoft systems this is a great ChatGPT alternative for you. Microsoft Copilot, formerly known as Bing Chat, pulls information from Bing and the public web. It also seamlessly integrates with Microsoft 365 apps like Word, Excel, PowerPoint, Outlook, and Teams.
Who Is It For?
Microsoft Copilot is ideal for any marketer using Windows.
Microsoft Copilot Features:
- Natural Language Commands
- Adaptive Writing Style
- Email And Document Drafting
- Automated Email Responses
- Email Summarization
- Meetings Summarization
- Powerpoint Designing
- Excel Insights And Visualizations
Pros:
- Integrates seamlessly with Microsoft 365 apps such as Word, Excel, PowerPoint, Outlook, and Teams.
- Pull data from emails, calendars, and meetings to give summaries, updates, and reports on information within those applications.
- Generates agendas, summarizes transcripts, and drafts follow-up emails.
Cons:
- Integration issues for organizations that use applications outside of the Microsoft ecosystem.
- Chats expire after a couple of days, so users can’t revisit old conversations.
Pricing: Free; Microsoft Copilot Pro is $20/month
4. Claude: Best ChatGPT Alternative For Human-Like Conversations
Claude is an AI chatbot language model developed and trained by Anthropic. This tool is great for understanding and responding to human dialogue, making it the perfect tool for writing professionals. It is also one of the top coding AI tools on the web, so we highly recommend this for software developers.
Who Is It For?
Claude is best for software developers, bloggers, and content creators.
Claude Features:
- Multilingual Capabilities
- Advanced Cognitive Functions
- Human-Like Conversational Abilities
- Communication Style Options
- Code Building
- Team Collaboration Tools
- PDF And Image Analyzation
Pros:
- Claudes’ output provides more direct and informative responses.
- Learns the tone, voice, and style of your writing.
- Understands and communicates with human dialogue including slang and idioms.
Cons:
- Doesn’t allow editing for earlier conversations like most other AI chatbots do.
- No internet access so it only uses the information given in the prompt it receives.
Pricing: Free; Claude Pro is $20/month
5. Meta AI: Best ChatGPT Alternative For Social Media Integrations
Meta AI is an AI chatbot designed by Meta and powered by Meta’s language model, LLaMA 3.1. This tool seamlessly integrates with Meta platforms such as Instagram, Facebook, And WhatsApp. This is a must-have tool for any business that works with social media.
Who Is It For?
Meta AI is best for social media managers, digital marketers, graphic designers, and content creators.
Meta AI Features:
- Integrates With Various Social Media Apps
- Image Generation
- Integrated Search Across Apps
- Multilingual Capabilities
- In-Conversation Recommendations
- Natural Language Processing
- Studying Tools
- Creative Content Creation
Pros:
- Integrates with Meta platforms such as Facebook, Instagram, WhatsApp, and Messenger.
- Access to search engines such as Google and Bing.
Cons:
- Not as extendable as other solutions and can’t perform data analysis.
- Frequently requires follow-up prompts for clarification.
Pricing: Free
6. Jasper: Best ChatGPT Alternative For Enterprise Marketers
Jasper is an all-in-one AI platform for content creation. This tool is designed to integrate with various platforms such as Google Sheets, Google Forms, Airtable, Dropbox, Surfer SEO, Slack, and many more.
Who Is It For?
Jasper is best for large businesses and enterprise marketers including content marketers, product marketers, SEO specialists, and social media managers.
Jasper Features:
- SEO Optimization
- Blog Post Generation
- Social Media Content
- Email Drafting
- Ad Copywriting
- Long-Form Content
- App Integrations
- Plagiarism Checker
- Customizable Tone and Style
- Content Performance Insights
Pros:
- Data and information is more accurate compared to generic AI tools.
- Supports content creation such as social media ad creation and eCommerce product descriptions and not just blog posts.
- Vast range of integrations like Airtable, Dropbox, Surfer SEO, Slack, Zapier, and Google platforms such as Docs, Drive, Sheets, and Forms.
Cons:
- Deducts credits for every word generated, so users might face high costs for content that isn’t always usable or accurate.
- Struggles with highly technical or specialized subjects and responses can be inaccurate or irrelevant.
Pricing: Plans start at $49/month
7. Copy.AI: Best ChatGPT Alternative For Copywriting
Copy.AI is an AI writing assistant for marketers and content writers. This tool excels in writing blogs, emails, web copy, social media posts, and much more. If you’re looking for an outstanding, all-in-one AI writing tool, consider Copy.AI.
Who Is It For?
Copy.AI is ideal for copywriters, freelancers, bloggers, content writers, and any other profession that involves professional or creative writing.
Copy.AI Features:
- AI-Powered Copywriting
- Content Generation for Blogs
- Social Media Post Creation
- Ad Copy Creation
- Email Campaigns
- Landing Page Copy
- Website Headlines
- Creative Storytelling
- Tone and Style Customization
Pros:
- Offers a variety of templates for content such as marketing copy, social media posts, and blog content.
- Allows users to specify the tone of voice for different content types.
- Incorporates popular marketing frameworks like AIDA and PAS.
Cons:
- Sometimes generates awkward, unsatisfactory talking points that require user adjustment.
- Long-form content sometimes falls short in terms of quality and coherence.
Pricing: Free; plans start at $36/month
8. Perplexity.AI: Best ChatGPT Alternative For Research
Perplexity.AI is a conversational search engine AI tool widely used for research purposes. When you input a question, this tool searches across the internet, scanning relevant websites to give you accurate and useful information in the blink of an eye.
Who Is It For?
Perplexity.AI is best for researchers, data scientists, market analysts, business analysts, and information specialists.
Perplexity.AI Features:
- Comprehensive Research
- Contextual Understanding
- Advanced Query Handling
- Interactive Interface
- Up-to-Date Information
- Natural Language Processing
- Source Attribution
- Customizable Responses
- Data Visualization
Pros:
- Provides source citations, which is something many other AI’s don’t do.
- Offers access to various models like GPT-4, Claude 3, and Mistral Large, allowing users to switch between them for different needs.
- Allows users to group threads and create custom GPTs with specific tasks, which can help in organizing information and ongoing projects.
Cons:
- Tends to provide answers based on surface-level information, especially for lesser-known research papers.
- Often loses context in follow-up questions more than other platforms.
- Cannot block certain domains from search results.
Pricing: Free; Perplexity Pro is $20/month
9. Chatsonic: Best ChatGPT Alternative For SEO-Friendly Content Writing
Chatsonic is an AI-powered chatbot designed to help you write content that stands out online. This tool drafts blog content, social media posts, and any other writing content you need. Chatsonic creates relevant content as it’s programmed to search the internet for up-to-date information.
Who Is It For?
Chatsonic is best for writers, bloggers, and SEO specialists.
Chatsonic Features:
- Voice Commands
- Real-Time Information
- Customizable Responses
- Integration With Google Search
- Multi-Turn Dialogues
- Multilingual Capabilities
- Image Generation
Pros:
- High-quality content writing for blog posts, social media updates, product descriptions, and more.
- Provides responses to queries and can remember previous chats if the memory feature is enabled.
Cons:
- Word limits for both the free trial (2,500-word limit) and some of the paid plans such as the ultimate plan (15,000-word limit).
- The base model is trained on information up to 2021, and the latest data feature incurs extra costs.
Pricing: Free; Plans start at $12/month
10. Writer: Best ChatGPT Alternative For Enterprise Company-Wide Use
Writer is an AI writing platform built for large businesses or organizations. This tool is designed to maintain brand voice consistency across all different departments and teams. If you’re looking for an AI tool that can support collaboration for large teams, consider Writer.
Who Is It For?
Writer is ideal for large businesses and teams, communication professionals, HR teams, product designers, SEO professionals, content marketers, and students.
Writer.AI Features:
- AI-Powered Writing Assistance
- Grammar And Style Improvement
- Content Generation
- SEO Optimization
- Plagiarism Detection
- Language Translation
- Writing Templates
- Customizable Tone and Style
- Collaborative Editing Tools
- Content Ideas and Suggestions
Pros:
- Great for managing teams and messaging across various aspects of marketing efforts, such as products, campaigns, and events.
- Tailor the AI to meet specific needs and integrate it seamlessly into existing workflows.
Cons:
- Potential learning curve when introducing this software to larger teams.
- Integrating Writer’s full-stack platform into existing systems might require effort and expertise.
Pricing: Plans start at $18/month
