Pop-ups usually appear on a website in order to advertise new deals or other promotions. They can remain on a page, or appear suddenly in an attempt to surprise the user.
Pop-ups can:
- Grab attention quickly
- Be used to collect contact information
- Generate a sense of urgency
- Increase conversion rates
- Include a testimonial
- Upsell more products
- Remind users about items in their cart
The example above demonstrates how to use pop-ups to grab contact information, generate leads, and encourage sales.
