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Call to Action:

A call to action is a short line of copy intended to convince a website visitor or customer to take a desired action. This could mean making a purchase, clicking a button, or completing and opt-in form (to highlight some common examples).

Call to Action Example

A strong CTA will typically include a benefit and an expected next step.

Here is an example from Apple:

Example of a call to action from Apple

In this sample, there is a promise of getting the best and latest phone from apple. From there, the customer can either A) Learn More or B) Trade in their old phone to get the newest model.

Recommended: Call-To-Action Generator

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