Landing Page:

A landing page is a standalone web page created specifically to convert traffic for advertising and marketing campaigns. They differ from web pages in that they have one particular goal, and usually conclude with a strong call to action. These are the pages you will link to in marketing campaigns, and are usually considered to be lower in the marketing funnel.

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Whereas a regular web page will often have a variety of links and content, landing pages usually have one link and are keyed in on one particular focus. The web page promotes interest, while a landing page keys in on one particular goal: converting interest to customers.

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