Craft The Perfect LinkedIn Summary: 25 Examples To Inspire Your Professional Profile
With over 700 million users worldwide, LinkedIn serves as a digital resume, a networking hub, and a job market, all rolled into one.
Whether you are looking to connect with industry leaders, seek new job opportunities, or establish your personal brand, LinkedIn is an essential tool for professionals.
Your LinkedIn Summary Section, also known as the “About Section,” is how you stand out. It allows you to tell your professional story, highlight your achievements, and showcase your unique value proposition.
In this post, you’ll get tips to improve your own LinkedIn summary plus inspiration from 25 stellar examples.
What Is The LinkedIn Summary Section?
Definition callout: The LinkedIn Summary Section: is a concise introduction where you can present a comprehensive overview of your professional identity, career aspirations, and accomplishments.
Your LinkedIn Summary, aka your About Section, is located near the top of your LinkedIn profile, just below your profile picture, name, and headline. This prominent placement ensures that it’s one of the first things visitors see when they view your profile.
Making it all that more important.
Key Role Of Your LinkedIn Summary
The primary role of your LinkedIn Summary is to build your professional, personal brand story. It should encapsulate your career journey, highlight major achievements, and convey your professional philosophy.
It is vital for personal branding. Use it to communicate your unique value proposition, the qualities that set you apart from others, and what you bring to the table. It’s an opportunity to express your personality, values, and career aspirations.
It can also serve as a narrative for your career goals. You can outline where you’ve been, where you are now, and where you aspire to go. This can attract recruiters and potential employers who are looking for candidates with a clear vision and aligned career objectives.
Key Features Of LinkedIn Summaries
LinkedIn summaries are built to give you flexibility in how you present your “professional, social profile.”
Fun fact: Your LinkedIn Summary Section has a character limit of 2,600 characters. This allows for a thorough yet concise summary. It supports various formatting options such as paragraphs, bullet points, and even emojis to make the text more engaging and readable.
You can enhance your About Section by including links, videos, images, and other media. This multimedia integration can make your profile more dynamic and provide tangible evidence of your work. For example, you can link to a portfolio, blog, or a presentation that showcases your expertise.
Utilizing bullet points can help in listing achievements, skills, or highlights in a clear and digestible format. Paragraphs can be used to provide more detailed explanations and narratives, allowing you to tell your professional story in a more engaging way.
By effectively leveraging these features, you can create a LinkedIn Summary that not only captures attention but also clearly communicates your professional identity and goals.
Importance Of The LinkedIn Summary Section
Most importantly, your LinkedIn Summary has a job to do. If you optimize it properly, you can put it to work to help you find jobs, book speaking gigs, connect with other like-minded professionals, and so much more!
Create A Strong First Impressions And Professional Brand Image
The LinkedIn Summary Section is often the first detailed impression a visitor gets of you. A well-crafted summary grabs attention and engages the reader, making them want to learn more about you.
It offers a sneak peek of your professional background, skills, and accomplishments, helping visitors quickly understand who you are and what you bring to the table.
Your summary also serves as a prime opportunity to articulate your personal brand. It should convey your unique value proposition, reflecting your professional identity and what sets you apart from others in your field.
A consistent personal brand across your LinkedIn profile and other professional platforms reinforces your identity and makes you more memorable to recruiters and potential connections.
Enhance Visibility And Networking
By including relevant keywords in your summary, (a.k.a keyword optimization), you improve your profile’s search visibility on LinkedIn. This helps potential employers, clients, and connections find you more easily when they search for specific skills or experience.
Summary examples also act as a networking tool.
An engaging summary can attract more connection requests and messages from industry professionals. Allowing you to expand your network and create opportunities for collaboration and career growth.
Creates An Opportunity For Personalization
This is your chance to showcase your brand’s individuality and your unique selling points.
The summary section allows you to highlight what makes you unique. You can showcase your strengths, achievements, and personal values, making your profile stand out from the crowd.
Personalizing your summary with your voice and style adds authenticity. This makes your profile more relatable and engaging, helping you connect with like-minded professionals and potential employers.
25 Examples Of Strong LinkedIn Summaries
What you’ve been waiting for; real-life examples of top notch LinkedIn Summaries. At your fingertips.
Add A Clear Call-To-Action
Garrett provides us with a simple introduction to his life within SaaS Marketing, as well as sharing bits of his personal life. He gets straight to the point and calls out any reader that may be seeking his help within search marketing tactics.
Pro Tip From Garrett: Add A Clear CTA
Garrett does a great job of including a call-to-action, CTA within his about section. He engages any reader of a SaaS company that may need his assistance with search marketing help. It’s smart and helps him generate leads.
Write To Connect With Your Target Audience
Claire does a nice job of reflecting the realm of all of her skills. She is able to effectively explain all the different hats she wears. Best of all, she sprinkles in examples of the outcomes you may receive from partnering with her.
Pro Tip From Claire: Write For Your Target Audience
Claire highlights clear cut examples of the benefits of working with her professionally, including helping women increase their salaries, build inner confidence, and progress their careers.
She clearly advocates for a specific audience (women in the workforce), and makes that target very clear.
Add Social Proof To Your Summary
PostPilot uses their name/brand to create a play on words for their primary business. Your postcards. Their summary clearly explains their value as well as the business challenges that may be holding you back.
Pro Tip From PostPilot: Add Social Proof
One of the best components of their Summary is that they provide data that backs up the business challenges their target audience is facing. Then they tie in that their business provides a solution to that challenge.
It’s a simple, clear case study to highlight what you can expect to get if you choose PostPilot.
Integrate Data To Build Trust
Eptura gives their readers a clear cut description of who they are and what they do in their LinkedIn Summary. While describing their value, they do a nice job of touching on their impact and current clients.
Pro Tip From Eptura: Build Trust With Data And Numbers
It’s not actually bragging. It’s putting proof to the claims you make about your company or career. In this example, they highlight how many customers they have and the quality of customers they have to demonstrate they’re a company you can trust to do business with.
Consider integrating data into your LinkedIn Summary to reinforce that the claims you’re making about yourself or your company aren’t just fluff. They’re 100% accurate.
Highlight Before And After Statements
Pipedrive lets their readers in on a simple description on their easy-to-use CRM platform that drives small business growth. Before their about section is over, readers can walk away knowing the basics of their company.
Pro Tip From Pipedrive: Highlight Company Growth
In Pipedrive’s Summary, they include snippets of the background of their company, so readers feel they know them on a personal level.
They also add their vast locations and thousands of clients, so readers know they cover nationwide and can aid anyone. By breaking their LinkedIn Summary up into easy to read sections, it’s also very easy to scan and understand.
Showcase Your Versatility
Chezy highlights their differentiator – high quality videos at cost-effective prices. By leading with their unique value proposition, it gives you insight into what you can expect if you work with their company.
Pro Tip From Chezy: Highlight Your Expertise
They also highlight the types of customers they have worked with – including small businesses to major brands. This highlights what types of videos they create (and the expected quality they deliver when it comes to working with these major brands).
Tell Your Professional Story
Kevin provides an eye-catching opening to the beginning of his story. Explaining his tenacity, capability, and the success that followed.
Pro Tip From Kevin O’Leary: Use Your Professional Bio
Kevin uses this description that highlights his experience, professional career trajectory, and personal background. It makes him relatable while still showcasing that is a thought leader and exceptional at what he does.
Lead With Your Mission
Fortive does a great job of putting their mission statement first. Supplying readers with their intentions before their spiel.
Pro Tip From Fortive: Add Your Personal Or Company Mission Statement
Your mission, vision, and values provide insight into what matters most to your company, your future goals, and your priorities. You can highlight these in your LinkedIn Summary, too.
Show Your Personality With Humor
Sandy’s Donuts kills it with their about section tapping into their humor and fun side, while ensuring the reader knows what they offer to each and every customer.
Pro Tip From Sandy’s Donuts & Coffee Shop: Integrate Fun Into Your Summary
Their LinkedIn Summary proves their personality behind their brand while giving real-life examples of their most memorable flavored donuts. They also highlight delivery right to your door to reinforce that ordering their donuts is easy, convenient, and delicious.
Highlight Company Culture
HubSpot does a nice job of cutting to the chase of what they’re known for and the value they bring to their customers. Before a reader scrolls, HubSpot makes sure they are aware of their award winning culture.
Pro Tip From HubSpot: Focus On Work Culture
HubSpot gives insight into the importance of their work environment and team culture right from the source (their own employees via Glassdoor). This helps them with hiring by demonstrating commitment to being a great place to work.
Be Clear And Direct With Value Offering
CoSchedule’s LinkedIn Summary focuses on how they can improve their customers’ marketing. They touch on the impact they have with their customers through accolades, customer segment sizes, and other data points, too.
Pro Tip From CoSchedule: Highlight Benefits For Customers
In their summary, CoSchedule outlines the benefits users can expect to gain from using their software. By specifically listing them – i.e. helping marketers organize their work, meet deadlines, and prove value of their marketing team’s work, they can connect with marketers that want to accomplish these goals.
Showcase Credible Partnerships And Growth
Once Upon A Farm proves their work ethic by sharing their humble beginnings to where they have grown to now. By including their trusted partners and the growth they have accomplished, it’s easy for readers to see how success has followed this company.
Pro Tip From Once Upon A Farm: Highlight Credible Partners And Endorsements
In their LinkedIn Summary, Once Upon A Farm mentions their loved partners, such as celebrities their readers can rave about. This provides celebrity and high-influence endorsements for their product and company.
Focus On Your Unique Brand Voice
MINT Marketing takes an edgy approach whilst describing their business. With their unique explanation of their own version of marketing, they draw in readers to learn more.
Pro Tip From HubSpot: Avoid Jargon And Use Your Authentic Voice
MINT Marketing avoids using run-of-the-mill company jargon. Their Summary provides a refreshing description of brand marketing that intrigues customers, including a peek inside of their personality as an “agency”.
Lead With Your Goals
By starting out their section with their “one simple goal”, readers can immediately understand the value that The Five Behaviors provides. On top of their clear intentions, The Five Behaviors also gives direct steps as to how they service their clients and what the end result will be.
Pro Tip From The Five Behaviors: Focus On The Goals Of Your Customers
Their goal is helping their clients reach their goals. Their clearly defined mission statement kicks off their LinkedIn Summary and sets the stage – using concrete steps – on how they help their customers.
Provide Information For Specific Audiences
LinkedIn News gives readers insight to the people behind the posts. The posts that combine today’s important news throughout all industries across multiple countries.
Pro Tip From LinkedIn News: Provide Resources For Specific Audiences
Because LinkedIn News provides resources and news updates for people in different countries, they’ve included quick links to related pages for specific locations. This provides more value and connects readers with the news they care about most – without having to try to track down the specific page themselves.
Highlight Your Credibility
Yooz takes the stress and time consumption out of your Accounts Payable process. By touching on the credibility they have against the market as well as their user base, Yooz sets themselves apart from the beginning.
Pro Tip From Yooz: Integrate Strategic Keywords
Because they create a very specific software solution, they integrate keywords that are highly targeted to their company and products in their LinkedIn Summary. This includes things like “zero-risk” and “Puarchase-to-Pay” and “E-invoicing.”
This helps them connect with people looking for their software.
- Strong keywords to authenticate the value they provide.
- Powerful descriptions of the scientific-based process to ease the use for customers.
Keep It Short And Sweet
Not every LinkedIn Summary needs to be super long. Boox does a killer job of positioning themselves as a defining source in the e-paper industry. Setting themselves apart within their about section entices readers to learn what they do differently than their competition and why they’re the top leader in the business.
Pro Tip From BOOX: Say Less
Boox uses their LinkedIn Summary to focus on what matters most – who they are and what value they provide to their customers.
You don’t have to create a ton of copy for your summary if you can succinctly highlight who you are and what you do in a few short sentences.
Pitch Your Services
Think2perform leads with what they specialize in – coaching and performance development for individuals and teams.
Pro Tip From think2perform: Sell Your Services
Think2perform highlights what they do best, why it works (based on the latest research in neuroscience, emotional intelligence, and leadership), and how it’s worked (works for thousands of executives & entrepreneurs).
They use their Summary as pitch to help highlight why you should consider their services.
Keep It Personal
Robert successfully assists people with financial services. Placing himself as a financial leader and a safe place to help handle debt and finance inquiries.
Pro Tip From Robert: Keep It Personal
In his summary, Robert proves his credibility, writes for his target audience, and creates a clear picture of the outcomes when you work with him.
He writes it as if he was speaking to you vs. keeping things too stuffy or formal.
Be Confident
Ammo Studio’s clear-cut beat around the bush description relates directly to their audience and lets them know exactly what they are in the business for.
Pro Tip From Ammo Studio: Call-Out Your Target Audience
One thing Ammo Studio does well in their no-nonsense Summary is that they call out who they work with – startups, midsize, and enterprise businesses.
This allows readers to understand that they serve businesses of all kinds.
Leave Readers Wanting More
Glamp Michigan introduces themselves as a luxury accommodation in nature. By breaking down the basics of this concept, readers are lured to dig in for more information to see what that can offer them.
Pro Tip From Glam Michigan: Provide A Sneak Peek At What You Offer
Glamp Michigan adds brief, but enticing descriptions of their properties. It gives readers a sneak peek of what they can expect from Glamp Michigan accommodations. However, it leaves readers wanting more, which drives more clicks to view properties in more detail.
Highlight Opportunities For Growth
Etsy successfully places themselves as a pillar among unique crafts, projects, and products. Making a highlight of just how many customers and entrepreneurs Etsy supports, readers can understand how much impact they can have on their business by listing products on Etsy.
Pro Tip From Etsy: Promise Opportunity
Because of their strong brand awareness, they can reinforce their influence in the creator marketplace in their Summary. They highlight that they attract millions of buyers across the globe.
Specifically, they call out the less served makers they support – women entrepreneurs. This calls out their focus on supporting business owners and increasing their sales.
Show Off Your Popularity
Spotify takes a great angle to their description by first providing their mission statement geared towards their audience. They also include their humble beginnings, back when they launched in 2008.
Pro Tip From Spotify: Highlight User Base
Spotify has the award as the most popular global audio streaming service. By adding in users, subscribers, and markets to their LinkedIn Summary, they can emphasize the impact they have in the music industry in just a few sentences.
Keep It Simple
Pinterest has a similar introduction to Spotify’s, where they provide their mission statement first, while honing it in on their target audience. Pinterest also touches on the vast amount of users that utilize their platform to live out their dream lives.
Pro Tip From Pinterest: Cut The Fluff
Their mission statement and LinkedIn Summary are clear and concise. Pinterest focuses on global users, their vision, and goals – nothing more, nothing less.
Sometimes you can keep things really simple – especially if you have relatively strong brand awareness already.
Add Valuable, Specific Details About Your Company And Services
Wave provides a new take to mental health support. Becoming a virtual leader for any and all mental health needs without sacrificing the time and money to do so.
Pro Tip From Wave: Detail Resources And Impact
Wave’s LinkedIn Summary builds credibility right off the bat by touching on their progress and beginnings from a certified professional. They include powerful details about their resources and techniques, to give readers an idea of how they can be a great resource for anyone.
