Customer Service and Support (CSS):

The assistance and information provided by a company to its customers before, during, and after a purchase or service is made.

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CSS directly impacts a customer’s satisfaction and perception of a company. Good customer service can lead to increased customer loyalty and repeat business, while poor customer service can result in negative reviews and a loss of customers.

Good examples of customer service include:

In the digital age, good customer service also helps to build a positive reputation and brand image, as customers are likely to share their experiences, both good and bad, online. It also helps to reduce customer churn and increase customer lifetime value.

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