Glossary
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Customer Retention Rate:

Customer retention rate measures how well subscription and service-based companies retain customers over a given period of time. It excludes the number of new customers acquired during this period.

This metric is calculated by subtracting new customers from total customers at the end of the time being measured. Then, this number is divided by the number of customers at the beginning of the time being measured, divided by 100.

You may also encounter the abbreviation CRR.

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