Traffic can be divided up into how users got onto your website or webpage.
The different types of traffic include:
- Direct: A visitor reaches your website through a bookmark, or by typing your URL directly into the search bar.
- Email: A visitor reaches your website through an email.
- Organic: A visitor reaches your website through an organic search.
- Paid: A visitor reaches your website through a paid advertisement.
- Referral: A visitor reaches your website by clicking on a link on another site.
- Social: A visitor reaches your website through social media.
Measuring your web traffic allows you to see how viewers are getting directed to your site. This helps you determine which strategies are effective, and which ones aren’t.
Image Source: Premiere Creative
As you can see, Google Analytics makes it easy for you to monitor your web traffic. They even split it up to give you a deeper insight into the traffic your website gets.
