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Referral Traffic:

Referral traffic refers to website visitors who arrive from sites unrelated to you or your business, rather than finding it through a search engine.

Any time a person ends up on your website by clicking on a link from another site or social media, Google Analytics considers that visitor a referral.

Search Engine Journal

Some ways you can accrue additional referral traffic could include:

Being mentioned on review sites
Commenting on social media or blog posts
Creating and publishing infographics

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Additional Resources

GRAP Framework: How to Increase Web Traffic Without a Huge Budget

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