Glossary
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Statement of Work (SOW):

Legally binding document that defines all the work management aspects of a project along with performance and expectations.

The statement of work should be clear to both parties that are involved to prevent misinterpretations.

A statement of work is usually between a client and one other party such as:

Agency
Contractor
Service Provider

A statement of work should have the following aspects:

Work requirements
Performance expectations
Design expectations

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Additional Resources

Provide Real-Time Project Updates With Your Clients
What Is A Marketing Plan? What To Include And How To Start
Who Is Responsible For Marketing Strategy? An Overview Of Roles, Responsibilities, & Skills

Related Terms

Stakeholder
Project Management
Key Performance Indicator

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