Key Performance Indicator (KPI):

KPIs are measurable data points that help prove that your organization is on track to meeting its goals. 

Alphabet Soup

Expanded Definition

They are the most important marketing metrics that most closely measure whether a company will achieve its business objectives.

Examples of Marketing KPIs

For marketers, common KPIs often include:

  • Leads.
  • Conversions.
  • Revenue.
  • Page views.
  • Followers.

Shareable Graphic

Use this graphic to share this definition on social media:

Definition of Key Performance Indicator

  • Subscriber growth.
Soup Can

Ready for seconds?

Download Marketing Resources

Download a resource bundle including marketing templates, ebooks, guides, and more. Plus, subscribe to receive updates about new blog content and other resources from CoSchedule.

Chef's Hat

Meet The Chef

About CoSchedule

CoSchedule is an industry-leading marketing management and editorial calendar platform. It's mission control for your entire marketing team to help you organize every project in one place.

Live Chat