Squeeze Page:

A landing page created to capture email addresses from website visitors and potential customers in exchange for something valuable.

Alphabet Soup

For a squeeze page to be effective, you must provide value for prospects in exchange for their email. Here are some examples of lead magnets to use on your squeeze page:  

  • Free eBook
  • Webinar Registration
  • Newsletter
  • Contest
  • Coupon
  • Worksheet 

Squeeze pages are used in email marketing to collect prospective customers’ email addresses to drive prospects down the sales funnel. 

For example, Backlino uses an eBook squeeze page to discover prospects in the buyer journey in hopes of increasing conversion rates. 

Source

Soup Can

Ready for seconds?

Download Marketing Resources

Download a resource bundle including marketing templates, ebooks, guides, and more. Plus, subscribe to receive updates about new blog content and other resources from CoSchedule.

Chef's Hat

Meet The Chef

About CoSchedule

CoSchedule is an industry-leading marketing management and editorial calendar platform. It's mission control for your entire marketing team to help you organize every project in one place.

Live Chat