Glossary
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Cross-Channel Marketing:

A marketing tactic that involves promoting the same message or campaign across multiple channels or media formats, such as a website, television, an in-person event, online ads, and so forth.

Example

Here is an example of a website banner image for a new phone from Samsung:

Now, notice how this tweet has a similar aesthetic to the website banner:

Example of a tweet As does this video on their YouTube channel (which also shares the same branding and style as their TV ads):

Example of a marketing video

No matter where Samsung happens to be telling you about this phone, the message and experience is consistent across content formats and channels. That’s cross-channel marketing in a nutshell.

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