Outreach Marketing:

A marketing tactic where a company will search for individuals and organizations that have a strong relationship with the target audience.

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Here are some examples of entities that companies reach out to:

  • Influential individuals
  • Potential customers
  • Brands 

These entities can help bring awareness and drive sales to your company. They already have a strong relationship with your target audience, which means the consumers find them trustworthy. 

Outreach marketing achieves goals such as:

  • Driving brand awareness
  • Create trust with target audience
  • Promotion of products or services
  • Boosting customer retention
  • Partnerships and collaborations
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