Email Campaign:

A coordinated group of emails sent at specific times to specific customers to promote a product or service.

Alphabet Soup

Email Campaigns integrate a strong subject line, clear and concise content, and a purpose-driven call-to-action. 

 

Use email campaigns to:

  • Send company updates
  • Send sales promotions
  • Upsell to leads
  • Collect data

Moo creates a sense of urgency in their email campaign to urge customers to act fast and take advantage of the sale.

Source

Soup Can

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