Glossary
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Consumer-Packaged Goods (CPG):

Products that consumers use on a daily basis and need to replace often.

CPGs can be:

Food (especially perishable)
Beverages
Toiletries
Clothing

Source

Consumer-Packaged Goods are also known as fast-moving consumer goods because of how quickly they need to be replaced.

Popular CPG companies:

Proctor and Gamble
Unilever
Johnson and Johnson

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Additional Resources

Retail Marketing Ideas: 20 Ways To Boost Your Revenue

Related Terms

Product Life Cycle
Customer Marketing

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