Glossary
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Top of Funnel (TOFU):

The marketing strategy that focuses on lead generation and brand awareness.

As the first stage in the marketing funnel, top of funnel marketing relates to the awareness stage of the buyer’s journey. The top of the funnel marketing strategy educates prospects and creates brand buzz for your product or service.

Examples of top of funnel marketing activities:

Blog posts
Webinars
Infographics
Videos
Podcasts
Social Media Posts

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Additional Resources

All About TOFU: What You Need to Know to Ace Your Top Funnel Content Game
TOFU, MOFU, BOFU: How To Talk To Prospects At Every Stage Of The Marketing Funnel With Emma Tupa From CoSchedule [AMP 109]
How to Understand the Marketing Funnel and Create Content Customers Need

Related Terms

Marketing Funnel
Prospect
Brand Awareness
Lead Generation

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