Glossary
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Product Management :

A strategic role within a business whose focus is on developing and bringing products to the market.

From ideation to its market launch, product management involves the entire lifecycle of a product – as shown in the image below.

Product management focuses on four primary areas:

Product Discovery

Product Planning

Product Development

Product Execution

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Additional Resources

How to Make the Best Project Management Plan To Organize Marketing Workflows
How to Develop Successful Product Marketing Workflows and Processes With Sergey Sundukovskiy

Related Terms

Project Management

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