Primary Keyword:

The main term or phrase that describes the objective of the content.

Alphabet Soup

Primary keywords are the main terms that your target audience is searching for. Marketers use primary keywords when writing content pieces to enhance their content marketing strategy.

Rank for primary keywords on search engine result pages (SERPS) to drive traffic to your company’s website and improve SEO rankings.

As shown above, the example primary keyword of “charger” is the focus, but secondary terms may be used to develop the piece.

Soup Can

Ready for seconds?

Download Marketing Resources

Download a resource bundle including marketing templates, ebooks, guides, and more. Plus, subscribe to receive updates about new blog content and other resources from CoSchedule.

Chef's Hat

Meet The Chef

About CoSchedule

CoSchedule is an industry-leading marketing management and editorial calendar platform. It's mission control for your entire marketing team to help you organize every project in one place.

Live Chat