Press Kit:

Promotional materials packaged together to inform media members about a product, service, candidate, event, or organization.

Alphabet Soup

Press kits can be made digital for marketers to share resources and information on a website for media personnel. 

These kits allow media figures to learn about your company and provide reviews. Marketing teams put together press kits to ensure adequate analysis and grow impressions of the company. 

Add these must-haves to your company’s press kit:

  • Story & Mission
  • Branding
  • Company Facts
  • Team Members
  • Press Coverage

The example above shows a blogger’s version of a digital media kit.

Soup Can

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