Glossary
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Net Promoter Score:

A metric used to gauge how likely a customer would be to recommend a product or service to another person (such as a friend, family member, or colleague).

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NPS rated on a 10-point scale:

Detractors: Score of 6 or lower. These customers have reservations about the product.
Passives: Score of 7 to 8. These customers may make a recommendation.
Promoters: Score of 9 to 10. These customers are passionate advocates.

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Additional Resources

How to Easily Turn Passive Readers into Genuine Brand Advocates
How to Write a Powerful Case Study That Converts Leads Into Customers With 50 Examples and 7 Templates
How to Write White Papers People Actually Want to Read (Free Template)

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