Meta Description:

Meta description refers to an HTML attribute that acts as a descriptor on organic search results to provide a brief summary of a web page. Usually shown directly below the title tag on search engines, the meta description is your chance to describe the page’s content and give searchers a reason to click.

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Optimal meta description length is usually between 120-160 characters, and Google will usually truncate meta descriptions any longer than around 150-160 characters. Meta descriptions should be unique, relate to keywords, and be easy to read and understand as they pertain to the page’s value to readers.

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