Glossary
Download Resources

Marketing Stack:

Also called a marketing tech stack (or "martech" stack), a marketing stack is the group of tools used by a marketing team to execute their campaigns. Most of the time, these are electronic tools, softwares, messaging platforms, or analytics trackers adopted by a team in order to reach their goals.

As the needs of marketing teams evolve, the tools in their marketing stack may evolve as well. Luckily for them, there are thousands of platforms that exists specifically for growing marketing teams. The only thing the team needs to do now is decide which ones they are going to use.

A marketing stack can have tools that help with any number of things. These include tools for:

Advertising
Email marketing and automation
Customer support
Social media management
Search engine optimization (SEO)
Analytics

These tools can be used to streamline the processes necessary for marketing teams to accomplish their goals. Marketers can plan, organize, and track all of their content with a combination of these tools.

Ready for seconds?

Download Marketing Resources

Download a resource bundle including marketing templates, ebooks, guides, and more. Plus, subscribe to receive updates about new blog content and other resources from CoSchedule.

Additional Resources

Related Terms

Meet The Chef

About CoSchedule

CoSchedule is an industry-leading marketing management and editorial calendar platform. It's mission control for your entire marketing team to help you organize every project in one place.