Google Penguin was initially announced in 2012 and received periodic updates. In 2016, Google announced that it is now real-time and a part of the core Google search algorithm. The lesson for marketers to take away is to create quality websites and steer clear of “black hat” search engine optimization techniques.
Google Penguin:
Part of Google's search engine algorithm that penalizes and demotes websites that engage in spammy link building practices and other underhanded attempts to manipulate search engine rankings.
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