Glossary
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First-Party Cookies:

Type of cookie that gathers information about the site-visitor to optimize their experience on that particular site.

The information gathered by first-party cookies are only accessible to the party whose website you visit. The reason they collect this data is to make your on-site experience better.

Capabilities:

Remembers the items in your cart or your search history for the next time you visit.
Remembers what you viewed and will recommend similar items.

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Additional Resources

27 Digital Marketing Ideas to Increase Discovery, Conversions, and Engagement
35 Marketing Tactics That Work (And How to Plan Them)

Related Terms

External Link
Third-Party Cookie
Second-Party Cookie

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