Credibility:

In marketing, credibility is established through trust and expertise.

 

Source 

Credibility influences consumers’ patterns, behaviors, and thoughts toward your company. Build your brand’s credibility with customers to move the needle for sales and marketing efforts.

5 ways to build credibility:

1. Post security badges on your website.
2. Share reviews, testimonials, and ratings on landing pages. 
3. Use influencers to show the product’s value.
4. Demonstrate knowledge of the product or company. 
5. Report positive data and metrics to consumers.