Organizations like to syndicate content like articles, videos, or infographics, because it provides fresh information to their audience. The original authors also benefit from this practice since it gets their brand in front of a new audience. It’s a win-win.
Publications mark syndicated piece with text like this article:
Although it might seem similar to guest blogging, content syndication is not the same. A guest post is a completely new piece of content, written specifically for one publication. Syndicated content is taking an already written and published piece of content and republishing it on other platforms (with permission).
