Glossary
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Comarketing:

A marketing strategy where two companies partner together on a marketing effort.

While some companies are hesitant about sharing the spotlight and their resources with another business, comarketing offers many benefits.

Benefits of Comarketing:

Can broaden your audience

Cost effective

Builds brand identity

Provides you with a loyal audience

Check out five examples of comarketing that you might recognize here.

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Additional Resources

Leveraging the Power of Content Partnerships to Launch a New Business
Content Collaborations: The best Way to Make it Work
40 Types of Marketing for Your Business Strategy

Related Terms

Content Marketing
Growth Marketing
Sponsorship

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