Glossary
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Buyer Persona:

A buyer persona is a simple character description of a company’s target customer. It can be considered a synonym to an “audience persona” or “marketing persona.”

Generally, a persona will include the following information:

Age
Location
Gender
Income
Occupation
Hobbies
Interests
Key Problems / Pain Points

This information is used by marketers to craft messaging tailored to the interests and needs of the company’s customer base.

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Additional Resources

How to Spark Your User Persona to Life With These 9 Tools
How to Find Your Target Audience With a Persona

Related Terms

Customer Insight
Customer Lifetime Value
Customer Acquisition Cost

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