Glossary
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Bottom of Funnel (BOFU):

The marketing strategy that uses content to convert leads into paying customers.

As the final stage in the marketing funnel, bottom of funnel marketing refers to the decision stage of the buyer’s journey. The bottom of the funnel marketing strategy boosts consumer confidence in the brand and increases company sales.

Examples of bottom of funnel marketing activities:

Demo Calls
Customer Testimonials
Product Reviews
Free Trials
Product Videos

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Additional Resources

TOFU, MOFU, BOFU: How To Talk To Prospects At Every Stage Of The Marketing Funnel With Emma Tupa From CoSchedule [AMP 109]
How to Understand the Marketing Funnel and Create Content Customers Need
All About BOFU: What You Need to Know About Bottom-Funnel Content

Related Terms

Marketing Funnel
Customer
Conversion

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