Blue Ocean Strategy:

“Blue ocean strategy” refers to moving in a direction where there is little to no competition. In a content marketing context, this could mean creating content on topics that no one else in that industry covers. In a broader business sense, it could mean creating a product or service that solves a problem in a way none other does.

Alphabet Soup

Example

Here is a quick visualization of this strategy in principle:

Illustration of how blue ocean strategy works

Soup Can

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