Create Company Press Pages the Media Will Love with 9 Helpful Examples
Create Company Press Pages the Media Will Love with 9 Helpful Examples via @CoSchedule
Click To TweetBut First, Claim Your Press Release Templates!
Before you can even think about your press page, you need some press releases to share. That's why we've included this press release template bundle to help you get started creating and sharing great press releases that will get journalists' attention. Claim them now, and then move on to start building a great press page.What is a Company Press Page?
A company press page is a resource on your website that collects all your press coverage, media shoutouts, publications, and other achievements your organization has achieved.
It’s the first page a journalist would be seeking upon visiting your website. This is why it’s so crucial to get it right.
There are three main types of press pages.
1. Press releases only page
This is maybe one of the most popular types. It features all of the press releases that a business has issued about itself.2. “In the news” page
Some companies prefer only showcasing their mentions across the media. This page may include a list of outbound links that point to third-party articles that had featured their business before.3. A combination of both
Combination press pages include not only press releases and “in the news” coverage but also press kits, brand assets, and contact information for the PR person in charge. They contain all of the most valuable resources a journalist requires for a story. A good press page might need some work upfront, but after that, some light maintenance is enough to grow your recognition gradually. Most press page examples mentioned below had made these pages part of their regular content production cycle. Let’s see why this is a vital step to incorporate in your marketing.Recommended Reading: How to Write a Press Release That Works With Great Templates and Examples
Why Do You Need a Press Page?
If you’re contemplating why you should craft your own press page, here are the benefits to be aware of before you start your journey.
Shows the credibility of your brand to journalists
By spending some time to pretty up your press page, you are directly acknowledging journalists. They are busy professionals who like to spend as little time hunting down information as possible. An impressive newsroom section is essential for both inbound PR (journalists coming to your site to check for news) and outbound PR (you pitching your company to journalists).Gives the ability to shape your company’s story
Online media can live a life on its own. Here, you get to tell the story the way you want it told. To amplify their reach, many companies take the time to build an email list and leverage an automated email workflow. These subscribers are regularly the first to know about breaking news.Increases your social proof for customers and clients
Prospective customers and clients like to poke around a company’s website, especially right before they buy. They do this to build up trust in you and justify their purchase.Boosts your SEO
53% of all trackable website traffic comes from organic search. An optimized media page can be a great addition to your SEO strategy.
BrightEdge, BrightEdge, HubSpot
Keeps everything in one spot
You can truly level up your online marketing by keeping things organized. Journalists love a tidy press page. They will feel appreciated if you also add other elements to your press page, such as a press kit, images, and company logos.
Press kit example by World Vision
Case: HubSpot
To inspire your own success, take a look at how HubSpot made use of these benefits for their press page. HubSpot’s Director of Marketing, Courtney Cavey, says the main advantage of their company’s press page is the clear point of contact it provides for media inquiries and crucial company information.
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“We noticed that news outlets were asking similar questions, but crafting our written responses was becoming time-consuming. Further, requests came through different team members’ emails, so it was hard to track and organize tasks,” says Cavey.
To tackle this issue, the company updated its press page to provide helpful background information, share their story, showcase interviews, and end with common questions and answers. They also added links to other relevant pages, like their blog, open revenue dashboard, and explanations of their features.
“Now, most of our press requests come through one inbox because we’ve made it clear how best to contact us. We’ve cut down on drafting replies because we can send the press to this page for brand assets and FAQs. And, we have a section highlighting the most recent interviews that help other news organizations hear from us firsthand.”
Sounds pretty resourceful, right?
Top Press Page Examples
As you look to build your own press page, it’s a great idea to take inspiration from existing press pages and learn what they’re doing right. Without further ado, here’s a variety of press page examples from different companies and industries to get your creativity wheels spinning!1. Technology Company
Type: press releases only page Apple’s Newsroom is hailed as one of the best in the business. What makes it great is the clean design and the abundance of content. They use different web elements and imagery to keep the site interesting. There are featured posts, the latest news section (in one, two, and three-column formats), sliders, and then more press releases. The posts are also labeled for more organization. Journalists can find exciting pieces under Update, Feature, Press Release, or Photos. Ideas to use on your press page Don’t be afraid to keep some white space and use tags for your news. These features will help your page look organized and fresh.
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2. B2C Brand or Ecommerce Company
Type: “In the news” page Buttah Skin is a black-owned skincare store. They opted to only display third-party media coverage on their press page. No wonder, because they have been featured more than 60 times in the news, all by big magazines. This tactic tells the journalist that this company is trending fast, and it’s worth talking about. The press page itself carries a soft, elegant aesthetic that’s easy on the eyes and unfolds new content on scroll. The company’s appreciation of press coverage extends to their social media, as well. If you check their Instagram page, you will see that they have a section for Press in their featured posts. Ideas to use on your press page A multi-channel approach involving social media is an excellent idea if you want to get additional mentions. Presenting a consistent message of your brand is also important to their customer experience, and this includes the design to your press page. There are also a myriad of social tools today that you can use to make this happen. It’s an extra effort to maintain both, but the result is worth it.
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3. SaaS company or startup
Type: combination page The CoSchedule media page has more resources than you’d first think. It incorporates both press releases and an “As Featured In” section with the six most prominent names from the press. In the sidebar, the page highlights prestigious awards won by the company. The journalist also gets access to download all of the CoSchedule brand assets, including logo, product screenshots, and more. Ideas to use on your press page A combination press page is always a wise choice if you want to establish solid press coverage for your company. You can follow CoSchedule’s strategy and put your press releases first to give visiting journalists the most worthy stories right away. Then, build up your brand by showcasing the publications that featured you and the awards you won.
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4. Nonprofit
Type: “In the news” page The World Food Programme keeps its page straightforward. After a full-width banner, it highlights some news, then lists the rest below. They have it simple like this because the entirety of their Media Centre is much bigger. They dedicated an entire menu to sharing updates with the media. The dropdown contains a page for News Releases, Publications, Stories, Videos, and finally, the In the News section. Ideas to use on your press page Creating one big page of resources or spreading them over multiple pages comes down to company preference. Either one could work well, as long as you indicate which section is dedicated to media professionals.
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5. Travel Company
Type: combination page North Island is a luxury collection resort in Seychelles. They have packed their Press & Media page with everything that a publishing professional might need. The links on the top are cleverly disguised as navigation elements, but they are not tabs; they are pointing to different pages. This arrangement provides a more wholesome experience for the reader. The full media kit is at your fingertips: an image gallery, product information, branding and awards, and media coverage. Ideas to use on your press page Outstanding copywriting skills coupled with striking imagery are the basis of any good travel writing. Reporters nowadays judge a hotel by its overall poise on the web. Keep your headlines very concise yet descriptive, just like North Island. Also, ensure to collect all related links in one bundle for ease of use.
6. Event Company
Type: press release only page Fashion and the press are two things that have always been interconnected. There is no Paris Fashion Week without press coverage. There are a couple of clues you can observe about their relationship to the media on PFW’s website. One is that their press page is featured on the same navigation level as some of the main links in the menu. This indicates that the media has equal status to the rest of the information presented. Another is that, not surprisingly, the press page has the same look and feel as the rest of the site. Finally, according to the date stamps, the press releases were regularly updated during the event itself. Ideas to use on your press page Firstly, indulge your media contacts with the same level of importance as you would any other content. Place their link to the top navigation if you can. Secondly, in the case of events, timing is everything. The regular (even daily) upkeep of these pages is essential for a successful event and a thriving relationship with reporters.
7. Small Business
Type: “In the news” page Present Day is a Canadian small business selling artisan gift boxes and baskets. Their media section is a collection of third-party features in the news. This section is designed just as elegantly as the rest of the site. Journalists are just as welcome here as the rest of the audience. With a sleek design and a selected lineup of publications, the brand intends to immerse journalists in the world of beautiful gifts. They also include a short description on the top of the page, which says: “Here are some of the publications we've been fortunate enough to be featured in.” This works on two levels. It indicates to customers that they have had successes already, yet, they remain humble. On the other hand, it’s a nod to reporters to show gratitude for the press coverage. Ideas to use on your press page Have your brand design shine through your press pages just as much as it does on the rest of your website. It indicates a coordinated approach overall, which does not leave the press section as an afterthought. You can also use up some of your header space to provide more context for your media appearances.
8. Product Launch
Type: press release only page Samsung’s Mobile Press is not just a press page. They dedicate an entire website to their media audience. Yet, they keep the main navigation simple at just three options: Press Releases, Feature Stories, Media Resources. Upon clicking on either one of them, the reader can use filters to narrow down the information. If you’re a journalist looking to write about one of Samsung’s smartphones, you can easily find and select the right series from the Latest Products section. Each product page resembles a full press kit: you can download product images, and videos read about their tech specs or review any related articles. Samsung’s press team understands how to capitalize on content marketing in an area like PR. Their focus is less on having everything design-perfect (but still on brand, of course) and more about providing all the information necessary. Ideas to use on your press page If you have the resources and enough content to display, go ahead and create a standalone website for the press. It does not need to be as complex as Samsung’s. The key is to make your media people’s life easier with information at their fingertips. And don’t forget to link to this site from your main website.
9. Social Media Company or Community
Etsy’s press page is a prime example of a media section done well. True to its brand, the page leads with a colorful and inviting full-width photo of the office. They talk directly to the press, starting from the header copy. This is to establish a warm first impression. Good hosts are good because they anticipate their guests' needs. Etsy does precisely that by providing everything the press might need for a story. How? Throughout the page, they present quick snapshots of the company. There are a handful of fast facts, excerpts from the blog, a link to press releases, and finally, downloadable brand assets, such as a logo and photos of the office. Ideas to use on your press page Setup a press page that leaves little to no questions in your audience. Follow Etsy’s example and cater to them with all the press-ready content about your brand. You can even automate some of your maintenance work. For example, if you have WordPress, you can pull in new releases to your page automatically with a plugin. Almost all of the other sections can remain static for the rest of the year.
