28 Marketing Certifications That Will Take Your Career to the Next Level

If you’re a professional marketer, there’s a good chance that you didn’t actually go to marketing school. If that’s the case, then there’s an entire wealth of classic and modern marketing knowledge that you’re missing out on. Maybe you’re an experienced marketer trying to take the next step in your career, or maybe you’re an intern just looking to get your feet underneath you. Either way, the first step to earning is learning. So, you want to learn more about marketing? You’ve come to the right place. These 28 online certification courses all offer important skills which will get you hired and inspire killer marketing.

Why Do I Need Certification?

As a busy marketer, you probably have limited time to dedicate to learning new skills. The benefits of learning these skills, however, are worth the effort — especially if you can show off your expertise in professional settings. The best way you can prove your knowledge is through certifications. Certifications are proof that you completed a course and have the ability to apply the knowledge that you gained. Some other great reasons to get certifications are:

1. Learning new skills, so you can do your job better (or work towards a promotion)
2. Having proof of your expertise in particular subject matter
3. Making your resume stand out to prospective employers

There are many more reasons to take online courses and get certifications, but the best one is to continue to expand your knowledge base, so you can stand out among the competition. Without further ado, let’s check out this list of great online marketing courses. Recommended Reading: Types of Marketing Management Degrees

CoSchedule's Actionable Marketing Institute

CoSchedule Actionable Marketing Institute offers 30+ courses from industry experts with actionable advice, guides, and templates specifically designed to improve your marketing skill-set. AMI is a great choice for busy marketers because it offers classes in 30 minutes or less, and you’ll always walk away from a class with something actionable to put into practice right away.

• Certification: 3 industry recognized certifications
• Pricing: $99/course, $249/year for all courses

Google Analytics Academy

Google Analytics Academy offers free courses on using Google’s analytic services and measurement tools designed to help you understand data collection and analysis for business. A basic understanding of Google analytics is a must for the modern marketer, and this is probably the best, most straightforward course for learning how to use this tool.

• Certification: No
• Pricing: Free

HubSpot Academy Content Marketing Certification

This free course from HubSpot Academy offers a broad overview of how to become an effective content marketer in about six hours worth of courses. This course is perfect for marketing and inbound professionals as well as content creators because it covers all the essentials to creating, sharing, and maintaining effective content marketing.

• Certification: Yes
• Pricing: Free

HootSuite Social Marketing Certification

This course from Hootsuite, designed by social media strategists and practitioners, offers practical social media skills that can be put into action immediately for modern marketers. This course is specifically designed to develop foundational social marketing skills to grow followers, engagement, and business results, and it’s a great choice for someone looking to familiarize themselves with marketing for social media.

• Certification: Yes
• Pricing: $199

Digital Marketing Institute

The Digital Marketing Institute offers industry recognized certifications in key marketing disciplines through an extensive collection of courses. The Pro and Expert courses offer certifications, and shorter courses offer quick skill-building for professional marketers. DMI stands out because they offer excellent certifications and because their courses are created by a group of industry leaders to make sure that the skills they offer are the ones you will need in your career.

• Certification: Yes
• Pricing: Pro Course – $1,368; Expert Course – $4,109

Duke Digital Media & Marketing Course

This online, self-paced program from Duke University is designed for individuals seeking to enhance their existing digital marketing skills or pursue a new career through skill development in mobile marketing, SEO, analytics, and much more. This course is notable because it culminates in an OMCP certification exam, which is a powerful, industry-recognized certification in marketing. Additionally, you can take these classes at your own pace while still having access to the resources of Duke University.

• Certification: Yes
• Pricing: $3,195

Youtube Creator Academy

These free courses from YouTube are designed to bring you up to speed with the basics of video content creation on YouTube. This is a great course for marketers with limited video knowledge looking to expand their skillset. YouTube — and video content in general — is extremely valuable right now, and learning these skills will make sure you’re ready for the future of marketing.

• Certification: No
• Pricing: Free

Google Digital Garage: Fundamentals of Digital Marketing

This Google digital garage course is designed for marketers to learn from practical exercises and real world information provided by Google trainers to help you master the basics of digital marketing. This course stands out because it offers a lot of exercises and real-world examples for the topics it covers, making it much easier to apply that knowledge to your professional work.

• Certification: Yes
• Pricing: Free

Google Ads Certification

Master Google ads and make the most out of your marketing budget with free certification courses in search, display, video, shopping ads, apps, and measurement. If you use Google ads in your marketing, this course is essential. If you don’t, take this course and find out why you probably should. Either way, Google ads are powerful tools, and this course shows you how to use them to achieve your marketing goals.

• Certification: Yes
• Pricing: Free

Facebook Blueprint Certification

Facebook Blueprint offers multiple certifications in a range of knowledge focused on digital marketing, advertising, and selling with Facebook products. This is an essential course if you are considering or already are marketing or advertising on Facebook or any of its affiliated platforms — including Instagram. It will make sure you have a strong knowledge base, so you can be confident in your decisions on these platforms

• Certification: Yes
• Pricing: Free

HubSpot Inbound Marketing Certification

Learn inbound marketing techniques that range from content creation and social promotion to converting and nurturing leads, and develop your inbound marketing strategy. This is a good course because the time commitment is not significant, but it still covers essential material for anyone who is looking to learn more about inbound marketing, which is an important tactic for modern marketers.

• Certification: Yes
• Pricing: Free

Microsoft Advertising Certification and Training

Make more out of your marketing dollars and drive your business forward as a Microsoft Advertising Certified Professional with free courses to inform the entire advertising process. This course is designed to give you a broader and more knowledgeable understanding of the advertising process, and the Microsoft certification has strong credibility as proof of expertise — making it perfect for anyone looking to get into the advertising field or just expand their marketing repertoire.

• Certification: Yes
• Pricing: Free

Twitter Flight School

These free courses are designed to cover all aspects of Twitter advertising for motivated social media marketers. Millions of people use Twitter every day, and there is a place on Twitter for people from all walks of life, making it vital that marketers have a solid understanding of the platform and how to use it to accomplish business and marketing goals.

• Certification: Yes
• Pricing: Free

HubSpot Email Marketing Certification

Learn how to create a human and helpful email marketing strategy and earn your email marketing certification through courses in subjects ranging from contact management to email deliverability, and much more. Email marketing is not dead and can, in fact, be an effective way to grow your customer base — if you do it the right way. That makes this course a great resource to learn how to get real results from your email marketing.

• Certification: Yes
• Pricing: Free

IAB Digital Media Sales Certification

Through the IMB Digital Media Sales Certification, learn to understand the digital ecosystem, manage digital advertising campaigns, sell digital media, and analyze campaign performance through courses from industry leaders in digital marketing. This course is geared towards people looking to explore the sales side of the process more in-depth, and it’s perfect for marketers who want to be able to sell their abilities.

• Certification: Yes
• Pricing: $500 for members; $600 for non-members

Alison Free Online Marketing Courses

Earn a marketing certificate or diploma in digital marketing, social media, public relations, SEO, and more and level up your career with some can’t-miss marketing skills. This site is notable because it offers a huge collection of marketing courses from across the internet. If you’re still unsure of what kind of course you’re looking for, this is a great resource.

• Certification: Yes
• Pricing: Free

EDX Marketing Courses

This site offers a broad collection of digital marketing courses from some of the best marketing education and certification programs. This is another site that offers a collection of marketing courses from all over the internet, and it’s a great way to find courses that appeal to your marketing goals.

• Certification: NA
• Pricing: NA

QuickSprout University for Internet Marketing

This collection of QuickSprout marketing guides will offer a solid foundation in most areas of digital marketing for free in a chronological order. This resource is not an actual course, but instead a collection of how-to guides, best practices, and general information posts from QuickSprout’s marketing blog. This is a great resource because you can just read at your leisure and not worry about quizzes or exams — just focus on your skills.

• Certification: No
• Pricing: Free

Cornell Digital Marketing Certification Program

Overview the digital marketing landscape, understand marketing strategies in digital and emerging technologies, create digital marketing plans, and build integrated plans for your marketing team with this certification program from Cornell University. This is a notable program because if you have 3–5 hours to dedicate each week, you will learn a ton of digital marketing essentials in a relatively short period of time. In addition, you will have access to Cornell’s extensive programs and resources for students.

• Certification: Yes
• Pricing: $,3600 or $950/month

Copyblogger Content Marketing Certification Program

Build your copywriting skills and grow yourself as a professional content marketer. This course ultimately culminates in the opportunity to earn the Copyblogger Certified Content Marketer Badge — an industry recognized standard for great copywriting. Note: At the time of publishing, this course was only taking applications for when the program starts up again.

• Certification: yes
• Pricing: NA

Market Motive: Internet Marketing Training and Certification

Learn digital marketing from Silicon Valley-based industry experts with live course offerings and virtual simulations for real-life practice to develop essential modern marketing skills. This course is perfect if you’re looking for instructor-led classes, and their virtual simulation projects ensure that you will have all the skills necessary and the knowledge to apply them.

• Certification: Yes
• Pricing: $1,500 advanced program

GetResponse Digital Marketing Certification

Offering a broad variety of courses from marketing automation to inbound sales, these certification course offerings are designed to help marketers build traffic and create effective marketing campaigns in a crowded digital environment. With six classes each focused on a specific area of modern marketing, this is the perfect place for marketers who want to get in-depth information on all aspects of marketing.

• Certification: Yes
• Pricing: $200 per course

OMCP Digital Marketing Certification, Tests, and Standards

The certifications offered by Online Marketing Certified Professionals (OMCP) are industry-recognized and require a broad range of knowledge within the field of digital marketing. This is often used as an evaluation test for prospective marketing professionals or for marketing team training. The best thing that OMCP offers is their certifications, as they are broadly recognized in the marketing industry and represent a knowledge base that most other certifications don’t.

• Certification: Yes
• Pricing: Free courses; $225 exam for certification

Directive Institute Online Digital Marketing Course

The Directive Institute’s digital marketing course offers 40+ actionable video lessons in PPC, SEO, CRO, and analytics. Designed specifically for marketers who have a website or online marketing in the works to apply the lessons to. This is a great resource for marketers who want to apply what they learn immediately to their business. The video tutorials aren’t too long, and each course offers step-by-step guides to implement what you learn.

• Certification: Yes
• Pricing: $99/month for complete access

JobPrepped Digital Marketing Training

This course offers immediate work experience to entry-level marketers in SEO, social media, lead generation, and email marketing. It’s specifically geared toward marketing students coming out of college in search of hands-on experience to add to resumes. The most notable aspect of this resource is that they offer real-life work experience in a variety of marketing fields, which you can use on resumés and job applications. They are industry-recognized as well, so you can be sure that prospective employers will take notice of your work.

• Certification: No
• Pricing: $199–499

Quintly Social Media Analytics Course

This class covers basic principles of social media analytics and is geared toward both beginners and marketers looking to refresh their knowledge. Learn how to use social media analytics to inform and improve your marketing decisions. Quintly is a leader in the field of social media marketing, and analytics are their bread and butter, so you can be sure that you are getting accurate, actionable advice that you can apply to your actual work.

• Certification: No
• Pricing: Free

BrainStation Digital Marketing Course

BrainStation’s digital marketing course offers hands-on learning in social media, email marketing, analytics, and content strategy with small class sizes and industry leading instructors. Designed for professionals looking to develop their skills with relevant digital marketing techniques, this course is offered across the globe both in-person and online. If you’re looking for more of a professional workshop setting, this class is for you.

• Certification: Yes
• Pricing: $3,250 with payment plans

SemRush Academy

SemRush Academy offers free online courses in digital marketing concepts, including SEO, content marketing, social media marketing, PPC, and more. This is a great resource from a brand that knows what it is talking about. In addition, they offer an entire collection of courses in a bunch of different marketing subjects, all for free — making it a great resource for marketers who want to get the most out of their time and money.

• Certification: No
• Pricing: Free

Course Wrap-up

In this post, we’ve covered why marketing certification and learning is so valuable and run down a litany of marketing courses — going over what they offer and what makes each one stand out. As I said earlier, learning comes before earning. Go check out any one of these courses, and I guarantee that you will find at least one valuable insight you can apply to your work as a marketer. This industry moves so quickly that it’s impossible to keep up with every new trend. It is possible, however, to take in as much information as possible about marketing as it is now so that you’re ready for whatever comes next. You might even learn something.