Garrett Moon

We all think we know the classic Nike marketing strategy. “Just do it” comes to mind pretty quickly, as do Air Jordan sneakers, famous athlete endorsements, and the swoosh logo. But is […]

You shouldn’t trust everything that you read on this blog. In fact, you probably shouldn’t trust anything you read on any blog. Doing so may actually be bad for your […]

Do you have a product or service that people want? Nothing else matters. Every major company started with a very specific customer, and every business has competition. The easiest way […]

These days, you need to create both a great Website and great content to rank on Google. Today, we’re talking to Brian Dean, an SEO expert and founder of Backlinko, […]

Copywriting can happen anywhere – from blogs to cereal boxes. It includes the whole world of marketing words. Conversion copywriting helps businesses build their business. Conversion copywriting is about getting […]

The dream of content marketing is that it’s going to be a magical funnel that drips money into your bank account. Its lure is that it will create an inbound […]

How is your social media engagement? Are you getting enough shares, traffic, and leads to justify your social promotion strategy? Or, are you scratching your head, wondering how you’re going […]

Risk is one of the biggest problems in marketing—and business as a whole. While it can never be eliminated completely, it can be hedged against. And the best marketers, and […]

Right now, grab a notebook or open up a blank document. Write down the top 3–5 points of your product’s or service’s value proposition. Basically, what are the top reasons […]

Have you ever heard of growth hacking? It’s a marketing technique developed by technology startups that uses creativity, analytical thinking, and social metrics to sell products and gain exposure. It’s a […]

Content marketing is competitive, crowded, and cluttered. Everyone is clawing for the same people’s attention, but there’s only so much to go around. In the end, the people who find […]

If you’ve ever been disappointed in your content marketing results—or lack thereof—you’re not alone. Less than 50% of North American B2B marketers rate their content as successful. For many, it’s failed […]

Here’s the scenario. You have just written the best blog post your brand will ever publish. The one that you know has the potential to go viral on social media. […]

Many of you have asked when (not if) I’d write a book. Answer: Now! So for those of you who are already totally on board with getting the book on marketing […]

When Kathryn and Nathan host webinars, they usually kick things off by asking you gals and guys: Where are you from? What’s the weather like there? That probably has a lot […]

There is a long-standing SEO technique out there called the “skyscraper technique”. Have you heard of it? It consists of three steps. Find top performing content. Create better content than […]

If you work at CoSchedule, you’ve done a book report in front of the entire team. Yes, a book report. Just like the kind that you used to do in […]

We just completed our second ever product roadmap summit here at CoSchedule. This is where a group of us spends a full day locked in a conference room fighting relentlessly for the […]

You’ve worked hard on your new startup. Launch day is here. Now what? Will anyone notice? Will the world be ready? What if you already had an email list of […]

Have you ever wondered where the best place to put social media buttons on your blog is? If so, you’re not alone. Back when we first added social sharing analytics to CoSchedule over […]